B.o.B. says his next album, “Underground Luxury,” is set to be a “great monumental, career-shifting project.” B.o.B. also announces plans for Ham Squad record label.
B.o.B. recently addressed plans for his next album, Underground Luxury.
“I want to say that this project is a project that is kind of like a contrasting title, you know, Underground Luxury,” B.o.B. said in an interview with Montreality. “I would say, to paraphrase it, this is connecting the dots, from who I was as an artist before the major success to where I’m at now. And it’s a lot more unfiltered and unedited than anything I’ve ever done. So I think it’s going to be a great project, great, monumental, career shifting project. I’m actually done with it, but we’re really just having fun with it, man. We’re making a movie, you know, me and my team. We’re just kind of sitting back and watching everything, watching how people respond to music.”
The music B.o.B. has been making goes beyond his forthcoming solo effort. The Georgia rapper said he is also working with T.I. and Hustle Gang on a group project.
“We’re working on the Hustle Gang album,” B.o.B. said. “Everybody’s working on a project. So we got songs flying left and right. So we just trying to consolidate everything and then we’re gonna get them on out the door.”
Aside from making new music, B.o.B. has also announced plans for heading a new record label.
“I’m putting my CEO pants on, man,” he said. “I’m finna start a label called Ham Squad and I’m looking for artists to be the flagship artists for the label. So I’m really excited about that.”
During the interview, B.o.B. also spoke about receiving praise from rappers he respects, including Eminem and DMX.
“I think I told [DMX] this several times, but I grew up listening to him,” B.o.B. said. “That’s who I learned how to rap from. So just to run into him, it kind of shows me how crazy life could be. It kind of reminded me the first time I met Eminem and he told me, ‘You’re a star.’ I’m like ‘What? You the mothafuckin’ star.’ So you know, just having the tables turn like that, man, it’s crazy.”